DVD price war looming: Walmart slashes top hits to $10

Posted in DVD, Wal-Mart by Diane on November 5, 2009, already embroiled in a price war with Amazon and Target over major book releases, has stepped up the ante on major holiday DVD releases. The big box chain is offering the top 10 preorders for $10 online: The titles range from “Star Trek” to “Julie & Julia”; promo also includes latest installment in the “Air Bud” canine franchise, “Santa Buddies.”

Quantities are limited, natch, but the site does offer a price promise that leaves the door open for further price reductions. If lowers the price even further before the DVD release, purchasers will receive the DVD at the lower price. (Caveat: this promise does not apply in states including California.)

Amazon and Target haven’t responded in kind… yet. UPDATE: In the time it took to post this, Target added a link to its site suggesting it would was going to match the price.

The DVD prices aren’t quite as low as the book bargains, but are significantly lower than usual discount prices for hit DVDs.

Said it before, say it again: This is shaping up to be a VERY interesting holiday shopping season.

Entire list of discounted movies: “Star Trek,” “Night at the Museum 2,” “Harry Potter and the Half-Blood Prince,” “Angels & Demons,” “Four Christmases,” “G-Force,” “My Sister’s Keeper,” “Santa Buddies,” “Terminator Salvation” and “Julie & Julia.”

Earlier: Book biz gets schooled by chain gang


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  1. […] The Coming DVD Price War November 6, 2009 Posted by Jehuda in Uncategorized. Tags: Entertainment, Film, News, TV trackback Consumed by Media: Walmart slashes top DVD’s to $10. […]

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