CONSUMED BY MEDIA

Yahoo ramps up originals — no, really

Posted in Variety, Yahoo by Diane on October 5, 2009

I tried to write this story several times when I was at Variety, but it kept getting pushed back due to one exec departure after another. And frankly, at the time Yahoo was more interested in me writing a story about the success of “Primetime in No Time” than a broader one on its originals.

In the meantime, a new CEO has come into the company, a search outsource deal with Microsoft finally struck, and a renewed interest in reinventing itself as a media company. The company has been ramping up its original programming, both in terms of web shows and editorial content.

Rest assured, however, that Yahoo is NOT attempting to revive Lloyd Braun’s ambitions to create TV style programming for the Internet. For more, check out my Variety story here.

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