Read it and weep
Love the lede on Stephanie Clifford’s otherwise sobering NYT story about mag circulation drops:
SO far in 2009, the magazine business looks a lot like the Jon and Kate Gosselin divorce splayed all over the supermarket tabloids: you have to look very hard to find a winner.
Newsstand sales were pretty much grim all around the first half of the year, with mass market women’s title especially hard hit and celebrity glossies also slowing down. Blame for the slow down goes to the economy, which accelerated a decline already under way.
The bright spot: Subscriptions are up at a number of mags, no doubt due to the fire sale prices. Not sure how much these deals are actually costing publishers, but at least these reinforcements can help shore up their particular ad base.
For more of the gory details, read here.