If they wish hard enough, maybe families WILL watch movies on PS3

Posted in Blu-ray, rentals by Diane on August 26, 2009

ps3consoleSo Sony believes that if they just try a little harder to market PS3 to moms and families, they will sell more Blu-ray discs. Color me skeptical.

Sony has been trying to get that movie market from the start, but the massive sales predicted by studio Blu-ray proponents never came. You know what PS3 owners like to do on their consoles? Play games.

Still, can’t blame Sony for trying to make the most of its price reduction. According to the LAT, the Japanese consumer electronics giant plans to remarket its console as an all-in-one entertainment device. The company gave Ben Fritz a sneak peek at its campaign, which will play up users ability to play games and watch movies on disc or via download. An exec told him research “confirmed there is a larger  proposition under our nose,” confidently adding, “we feel like we can really own entertainment.”

To which I say good luck with that. The story notes that the Xbox has been more successful with gamers and the less expensive Wii has been a hit with families. So maybe the new campaign will draw more of the gamers to the platform. But will they really start watching movies on a large scale?

Back in the days of the high-def format war, HD DVD backers used to complain that Blu-ray had more features than consumers really wanted or needed. They blamed insistence on building in those features for a costly delay in the transition from standard DVD. Who’s to say about that, but I’m starting to believe they had a point about Blu-ray technology being more than the average consumer wants or needs in a cash-strapped economy. Why would DVD rentals be booming otherwise?

Read the LAT story

Earlier: Wishful thinking

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