CONSUMED BY MEDIA

We’re fine with clips only, YT says. Oh really?

Posted in digital media, Gossip Girl, TV, Warner, YouTube by Diane on August 20, 2009

gossipgirlBlame it on my head cold if you like, but last night I misread news about YouTube’s deal with Warners to include full-length episodes of “Gossip Girl,” and was simultaneously impressed and pleased. Impressed because the CW has been so stingy with online streaming of “GG” and pleased because, well, I’m ridiculously fond of the show. Heck, maybe I just wanted it to be so.

Further reading today dashed those hopes, alas. But what really got me was YouTube’s insistence that it’s just fine with clips of Warner TV shows or news programs for now. Jordan Hoffner, YouTube’s affable dealmaker, told the NYT that the vid-sharing site is very happy the conglom is starting small, er, short, noting that is, after all, YouTube’s core business. “The important thing is to get them on the platform,” he said.

However, it’s not clear to me how useful those clips tend to be. Sure, they work as promotional devices — and they don’t cannibalize TV on DVD sales or iTunes downloads. This is why studios willing give the Google-owned site access to them. But the site has been beefing up longform video to entice advertisers, who tend to prefer Hulu.

I examined this conundrum a while back for Variety, in a story on Hulu’s rapid rise, and another on Google’s Hollywood charm offensive.

Photo: the CW

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