CONSUMED BY MEDIA

Survey says: Tweets don’t matter

Posted in movies, Twitter by Diane on August 12, 2009

Do tweets affect ticket buying? Several outlets propagated the notion earlier this summer, but MovieTickets.com found otherwise in a poll this week. The NYT reports that 58 percent of those surveyed said Twitter messages had no impact on their decision; 30% chose the “What’s Twitter” option. Bad news for SkinniPopcorn.com, the movie tweet aggregator profiled by the Times earlier this week?

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