Survey says: Tweets don’t matter
Do tweets affect ticket buying? Several outlets propagated the notion earlier this summer, but MovieTickets.com found otherwise in a poll this week. The NYT reports that 58 percent of those surveyed said Twitter messages had no impact on their decision; 30% chose the “What’s Twitter” option. Bad news for SkinniPopcorn.com, the movie tweet aggregator profiled by the Times earlier this week?